Tips For Writing Winning SEO Content
SEO content is an essential part of any website. It helps search engines to easily find and understand your pages, which in turn leads to more clicks on your site and higher rankings. But writing great SEO copy isn’t always easy—especially if you have little experience with it or just don’t know where to start. In this post, we will go over some tips that will help you write high-quality SEO content to increase your organic website traffic.
Keyword research is the key to getting your website found, and if you're not doing it right, then your SEO efforts will be for naught. A good keyword can make or break your content—it's an essential part of having a successful blog or website.
So how do you choose which keywords are right for your site? The best way is to spend 80% of your time on this particular aspect of content creation. You'll want to stay focused on the following things:
- Choose keywords with low difficulty scores
- Choose long-tail keywords over short ones because they convert better; plus they're easier to rank for since there's less competition
- Stay away from high search volume terms until you've established some authority in the industry and already have some traffic coming in
Analyze The Competition
To do this, start by studying articles that are ranking for your target keywords. Your competition will tell you how many words to write, how many products to list, and what topics to cover—all information that may be useful when creating future pieces.
Do what they do but better. The next step would be to study these articles and see if there's anything they could do even better than the existing ones on Google's first page of results—is their title clearer? Is it longer? Do they offer a free ebook download or other incentive for visitors who click through? All of these factors affect whether readers will stick around long enough (and come back) for a site owner's message about their product/service/brand/industry.
Build A Strategy
The first step to writing high quality content for your website is to develop a strategy. The key here is planning, as it will help you in the long run. Here's how:
- Always start with an outline that includes keywords and subheadings (including a title).
- Build out from there by adding article inspiration from other sites. This can be an interesting fact or statistic, an infographic or video, another blog post related to the topic of your post and so on.
Plan The Content
There's a big misconception in the SEO world that backlinks are the future of search engine rankings. And there's even more misinformation about the way Google determines its ranking algorithm.
Many people think more backlinks equates to more rankings but Google doesn't prioritize backlinks that way anymore.
If you plan the content correctly around the keywords you want to rank for, backlinks will come naturally.
Study the Audience’s Search Intent
The most common goal when someone uses Google is to buy, learn or discover. These goals are called “search intent” and they represent the user’s intentions at the moment they perform a search.
As a search engine marketer, it is your job to understand what kind of intent your audience has when they perform searches on Google and then ensure that you give them the right content that helps them achieve their goal. For example: if you have an eCommerce site selling dog toys, then when someone searches for “dog toys” on Google, there is high probability that this user has come to buy a dog toy and not just get general information about dog toys (even though this might be interesting too).
If you adhere to these tips, you’ll be able to create SEO-friendly content that helps your website stand out in the search results. And don’t forget: if you want more information on how to improve your website's SEO, we can help!