25 Viral Hooks to Use in Your TikToks, Instagram Reels, Social Media Posts, and Ad Copy

Looking for viral TikTok hook templates, Instagram Reels caption ideas, or other content ideas? Don't worry. We've got some of the best of the best for you. Here are 25 social media content hooks you can steal — with examples, of course!

1. This is the No. 1 way you're (current problem they want to desperately avoid) on your (platform and or service they're doing this on).

Example: This is the No. 1 way you're losing money on your Facebook Ads.

2. Here’s the reason 99% of (audience niche) don’t (common issue related to niche).

Example: Here’s the reason 99% of your TikToks aren’t getting enough views.

3. Save this video. I'm gonna teach you the (number), (tactic/strategy/cheat code) that most people will bring up when you try to (common problem they have).

Example: If you've ever wanted to coach or correct behavior, save this video. I'm gonna teach you the three tactics most people will bring up when you try to coach them.

4. What if I told you there's a simple way you could (achieve desirable result)?

Example: What if I told you there's an easy way to boost site traffic without increasing ad spend?

5. I was ready to give up on [task/problem] until I learned about (this trick or product that solves the problem).

Example: I was ready to give up on publishing my children’s book until I learned about this self-publishing trick.

6. Here’s the secret (experts in certain niche) won’t tell you about (topic).

Example: Here’s the secret your dermatologist won’t tell you about getting younger-looking skin fast.

7. (Niche/job title/industry) this (product) is going to change your life!!

Example: Cosplayers, this wig is going to CHANGE YOUR LIFE!‍

8. This video’s only for people who are going through (common pain point/problem/situation) or want to prevent (common pain point/problem/situation) in the future.

Example: This video’s only for people who are experiencing low views on TikTok or want to prevent low views on TikTok in the future.

9. Here are my top three (job title/industry/niche/professional title) hacks!

Example: Here are my top three photo hacks!

10. Stop using (website/tool/platform/app) for your (in relation to the first part you choose). Use (your business’ product) instead!

Example: Stop using Canva for your videos. Use our editor instead!‍

11. Here's the No. 1 thing you should think about when it comes to buying (subject/object/service related to your niche).

Example: Here's the No. 1 thing you should think about when it comes to buying foundation.

12. OK, (job title/niche/industry), LOOK at this (website/app/tool/platform) (that is relevant during the situation)!

Example: OK, parents, LOOK at this website for kids during summer break!

‍13. OK, you guys, I just found the craziest (niche-related topic/subject) hack of all time!

Example: OK, you guys, I just found the craziest facelift hack of all time!

‍14. Are you struggling with (niche problem)? Here’s a hack I wish I’d known.

Example: Struggling with creating TikToks that get a ton of engagement? Here’s a secret hack I wish I’d known ages ago.

‍15. Here's my favorite (product) that I use on a daily basis.

Example: Here's my favorite moisturizer that I use on a daily basis.

16. Tired of wasting your time [doing a specific task]? This trick will save you [time unit].

Example: Tired of wasting your workday manually deleting emails? This trick could help you save hours. 

‍17. I became a full-time (desired job or occupation) in (short timeframe). Here's how I did it.

Example: I became a full-time content creator in 12 months. Here's how I did it.

‍18. Here's something I realized in my (age range).

Example: Here's something I realized in my 30's.

‍19. (Number) questions (business/niche/title) get asked all the time.

Example: Two questions mechanics get asked all the time.

‍20. Our worst fears are coming to life! (Currently positive in niche) is turning into (past negative in niche).

Example: Our worst fears are coming to life! Whole Foods is slowly turning into Walmart!

‍21. I asked (customer/niche) on my Instagram page to DM me their (problem you can solve). Here's what they had to say.

Example: I asked business owners on my Instagram page to DM me their top problems when it comes to Instagram. Here's what they had to say.

‍22. This is for (role/niche), so if that’s not you, keep scrolling.

Example: This is for my fellow social media marketers, so if that’s not you, keep scrolling.

‍23. What I learned being a (controversial descriptor) while in my (age).

Example: What I learned being a homeless dropout in my 20s.

‍24. Here's the history of (controversial in niche) and (its negative adjective) (dynamic).

Example: Here's the history of Mark Zuckerberg's weird relationship with McDonald’s.

25. If you’re like me and (controversial or potentially problematic behavior), this video is for you.

Example: If you’re like me and pack for a trip at the last minute, this video is for you.

Want more viral TikTok hook templates? Shoot us an email! We have over 300 social media content hooks that absolutely crush it on TikTok and Instagram. We will happily send them to you. Just send "TikTok Hooks" to Admin@maius.com.