TikTok is one of the most popular social media platforms on the planet, with over 1 billion active users. If you're looking to get your content seen by as many people as possible, then you need to be doing some serious SEO on TikTok. In this post, we'll go over how to optimize your content for TikTok SEO so that it shows up high in the search results and drives traffic back to your website.
What is TikTok SEO?
TikTok SEO is the process of optimizing your TikTok video ads for maximum engagement on the app. By using the right keywords, formatting, and tags, you can increase your chances of appearing first in search results and earning more views.
The Benefits of TikTok SEO
Here are a few benefits of TikTok SEO that you should be aware of.
- One benefit of using TikTok SEO is that it can help you improve your visibility on the app. This means that your videos will be more likely to be seen by users and recommended to others.
- TikTok also has a large user base, making it an attractive platform for advertisers. With a high engagement rate and a large number of viewers, using TikTok SEO can help you reach a wider audience.
- Finally, using TikTok SEO can help you build your brand and generate leads from interested users. By creating engaging content, you can attract new followers who may want to purchase your products or services.
How To Optimize Content For TikTok SEO
On Screen Text
Did you know that TikTok’s super-intelligent algorithm can read on-screen text?! The algorithm automatically associates relevant keywords to videos on the platform. You want to include keywords that are relevant to your content, but also keyword-rich so that people will see your videos when they search for them. Therefore, you should focus on a particular keyword and try to display it at least 5 times during your video.
For example, If you're trying to rank for something like "fitness," you should use that specific term in your on screen text throughout the video:
“Are you struggling to meet your fitness goals?”
“Don’t put your fitness goals on hold!”
“Exceed your fitness goals with our app”
Your description is a brief, but a very important, overview of your video. Make sure it’s well-written and includes keywords that are relevant to your content (TikTok’s algorithm can read captions too!). To rank the fastest, be sure to use your chosen keyword in your caption.
Here is an example of a keyword focused caption:
“This one’s for all of the fitness freaks!”
You should also use the caption to utilize relevant hashtags. You can discover high traffic keywords by searching for “seed keywords on TikTok” or by using a browser extension such as “keywords everywhere”
You should incorporate your chosen keywords into your script as many times as you can - without sounding too un-authentic or scripted! This will allow TikTok’s algorithm to better understand what the video is about and rank it accordingly.
Annotations or, text-to-speech, are text and images you add to your videos as markers. They give viewers more information about what’s happening in the video and help you attract viewers who are interested in specific topics or subjects. Annotations can also help you improve your SEO ranking by attracting attention from people who Google search for related topics.
So, If you're looking to take your brand to the next level on TikTok ads, you really need to start paying attention to SEO. Check out our other blog posts for more expert TikTok tips and tricks.