By Jessie Hackett

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Here’s a secret most people don’t know.

I’ll break it down with simple math so you can use the formula with data from your own Shopify dashboard.

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For example...

In the last 30 days, there were 30,000 sessions on your online store (a session is a period of continuous activity from a visitor, not a bouncer).

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Your online store conversion rate is 1%.

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Your average order value is $100.00.

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To find the number of store sessions that converted = (sessions x conversion rate)

So, the number of store sessions that converted (purchased) = 300.

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If you multiply the number of converted sessions by the AOV (average order value).

300 purchases x $100 AOV

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You would find that you made $30,000 in sales.

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If we increased the conversion rate by 0.10% to be 1.10% and kept traffic exactly the same…

You would make 330 purchases with $33,000 in total sales.

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An increase of $3,000 or 30 purchases.

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If you increase your conversion rate by more, let’s say 1.5% total, you could be making $45,000 instead of $30,000.

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An EXTRA $15,000.

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WITHOUT increasing traffic to your website.

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Imagine if your conversion rate was 3%? You could be making $90,000 from the same traffic to the site!

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If you’re interested in seeing how we can increase your conversion rate, get in touch with us below!