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1. Before & After

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Use an image or video visually showing what a customer used to look like before and after using the product. If you can’t show this, you can compare your product to a competitor's product explaining value props.

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When you can, use days instead of before and after. Putting a timeline of results of the product or service has worked better in our experience.

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i.e. Day 1 vs Results Day 30.

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2. Tutorial or Documentary Style Video

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You can use a user-generated content style video, voice-over with a compilation of tutorial videos, or a founder-forward video explaining how to use your product.

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3. Use Social Authentication

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If you’re featured in any publication, take a screenshot. If someone leaves you a stellar review, use the screenshot or quote in an ad. People love to see social authentication. It forms trust and creates lifelong customers.

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4. Green Screen Recording

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Call out and talk about an interesting fact that your customers want to know about! Rid their mind of a preconceived idea about your product or brand that’s totally false. Or, show them exactly why their preconceived idea is correct! 

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Introduce the idea that your product is a solution to their problem.

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