As a content marketer, you need to know how to leverage this opportunity for your brand or business. You can use TikTok’s search engine rankings to be visible among the thousands of videos and posts that are posted daily on the platform.
Most people know about SEO, but many don't know that it exists on TikTok as well. Use it to your advantage to get your content in from of more eyes today.
The first step is to understand how TikTok SEO works so you can optimize your content for ranking on this platform.
TikTok SEO is a way to optimize your TikTok account so that it can rank in the search results. This is important because it means that people who are searching for specific content will be able to find your profile!
How TikTok Ranks Videos
TikTok pulls ranking data from 3 areas:
- On-screen text
- What you say.
Use one 1 primary keyword in each of these three locations so you can rank #1 in the TikTok search engine.
Need help with your TikTok content strategy? We can help!