Twitter is a great way to build your business. It's easy to use, it's fast and it can help you generate leads and sales. You just need to know how to use the platform effectively. Here are some tips on how to grow your business on Twitter:
Clearly Identify Your Ideal Customer
One of the biggest mistakes that new entrepreneurs make is not clearly identifying their ideal customer persona. You can have the best offer in the world, but if you’re trying to sell it to the wrong people, it’s useless.
The more details put into who your ideal customer is, the better! For example, let’s say you want to start a virtual assistant business. Your ideal customer could be:
- A woman in her 30s who loves cooking and baking (and has lots of friends!)
- A man in his 20s who loves gaming and working as a part-time freelancer while going to school full-time
Figure Out Where to Find Them
You need to know where your ideal customers spend the most time. This means that you need to understand their habits and how they interact with their favorite brands. Where can you find them online? What newsletters are they reading? What podcasts do they listen to? The more detailed and specific your answers, the better.
Once you have this data, try using Twitter's Audience Insights tool for further analysis: https://ads.twitter.com/analytics/audiences#!
Create Content to Attract Them
Now that you have a list of people who are interested in your ideal customer, it's time to create content that will attract them. This can be a blog post, video series or any other piece of information that is relevant to their problem and solves the issue. The key here is creating something valuable for them, so they want more from you. If it's really good then people will share it with friends (and even strangers).
Once you've created content, you can deliver even more value on Twitter by providing free advice or answers to questions related to your business or industry.
Determine What Results You Want to Achieve for Them
This may seem obvious, but most people don't think about this when they're selling something. They focus on the product or service they're going to sell them and how much it costs, but that's not what really matters in the long run—it's what their customer will get out of it!
So once you've chosen a target audience and determined who your ideal customer is, ask yourself: What do they want? What do they need? How can I help them achieve their goals? Then write down your answers so that you can refer back to them later.
Twitter is a great platform for business owners to grow their brand and get more customers. It’s important not to try to appeal to everyone with one message. By focusing on the needs of your ideal customer, you'll be more attractive to the prospect most likely to buy your product and who’d be the most profitable for you. You can ask them questions or simply connect with people who have similar interests as you.
We can provide more free tips and resources to grow your business. Get in touch with us today!