1. Using Big Fonts For Pricing Confuses Customers.
And we don't want a confused customer. Similarly to a product image being enlarged to show size, or printed in its ‘actual size’ to seem impressive, printing a product’s price in big font can convince a consumer that the price is big.
2. Exact Numbers Appear Larger.
$2,450,000.00 seems bigger than $2.45 M.
In this same breath, if you want your number to seem bigger, write it out!
$8k seems smaller than $8,000.00.
3. The Prices or Numbers We See Anchor our Expectations.
A higher priced item strategically placed at the top of a list will set expectations right off the bat. Your customers will more likely purchase a high or medium priced item when the high price is at the top of the list.
4. Red Numbers Feel Like a Discount.
Studies show that red numbers are perceived as a sale.
5. Numbers That End in .99 Appear Cheaper.
If you are looking to appear cheap, use this strategy.
With .99 at the end of a price, we automatically round down.
6. Odd Numbers Seem Like Better Deals Than Even Numbers.
Studies show that numbers that end in 5, 7, or 9 appear smaller.
So something priced at $30 seems much more expensive than $29 or $25.
7. Free Beats Discounts in Sales.
A buy one get one FREE or a buy two get one free equates to more sales than a 30% discount.
8. Comparison Numbers Convince Us We’re Making a Good Decision.
Ever shopped at a TJ Maxx and thought you were getting such a score on that Michael Kors purchase because the price tag says you are only paying $99 but the bag was originally $170?
If there is no comparison, it’s difficult to know if you are getting a good price.