TikTok is a great place to market, but it’s a jungle out there. It’s even harder when you're a small business owner and don’t have much experience in marketing. In this post I will show you how to make TikTok ads work for your brand or business by giving some tried and true tips that you can use right away.
1. Build Up Your Content Bank
The first thing you need to know about TikTok ads is that they are 100% about content. You can't just throw up any old thing and expect it to work. The goal of your ad campaign should be to keep testing and refining your creative until it's a winner, and then do everything you can to make sure that win keeps paying off over time.
Content is king, so don't hold back on creating original content that fits with the brand image you're trying to create—this will pay off in the long run!
2. Work With Influencers
Working with influencers is one of the best ways to boost your TikTok ads strategy. Influencers, who are often popular TikTok creators, can provide content that reaches a larger audience and build credibility and trust with your ideal customer.
User generated content (UGC) is essential and if you can get multiple videos per week, or even in one day, you’ll be set up for success. Micro-influencers are a great place to start.
3. Test Using Ad Set Budget Optimization
Once you have multiple creatives ready you can test them in a campaign optimizing ad set budget (ABO). The way it works is that you create one campaign using this option and then split all of your creatives into their own ad sets. No need for targeting and use cost cap set at 1.2x your average order value (AOV). With this bidding strategy you can get more impressions for less money per day, allowing for an increase in the number of people who see each of your videos on TikTok.
4. Duplicate Top Performing Ad Set
If one video is highly profitable within the first day, duplicate it and run it using the lowest cost bid strategy for 1-3 days. Watch this lowest cost ad set closely! By keeping a close eye we are able to ensure that creatives perform incredibly well or fail quickly with little risk involved.
Because of this vast audience size on TikTok, creatives can burn through budgets quickly so we need something that will help us spot trends faster than traditional methods like conversion tracking alone!
Pro tip - turn off ad sets after about 3 days. This is usually the time when performance drops off.
5. Prevent Creative Fatigue
To get the most out of your best creatives utilize tools that change the source code of the video and remove Metadata making it unique again. This will trick the algorithm into thinking it's a new creative so you won't burn out any of your top performing ads.
Try Ad Refresh Bot and Recharm to make new creatives out of videos you already have.
6. Use Spy Tools
Keep an eye on your competitors’ ads using the tool PiPiADS. This will give you an idea of what type of content is performing well for them and how you should change up your own strategy.
The world of TikTok is one that’s constantly changing, and it can be hard to keep up with the new trends. Hopefully the tips and tricks in this article will help you navigate your way through the infinite universe and find success on Tiktok.