We've all heard the "LinkedIn is for job searching" refrain, but that's just a small part of what people do on LinkedIn. In fact, LinkedIn users are also using it to build their personal brand and social proof. If you're not fully utilizing the power of this social media platform in your business, you could be missing out on some serious opportunities. But how do you get started? Well first things first: creating killer content!
First Line: The Hook
The first line of your LinkedIn post is the most important. It needs to be short and snappy, but also engaging and clear, so you can entice a reader into reading the rest of your post.
The key here is that you want to get straight down to business. Here are some examples:
Here's how I got my dream job in less than 90 days using LinkedIn: (insert link)
Or something like this:
I hate networking events with a passion - until I met someone who told me they made $10k in one month using LinkedIn ads... Now they pay for my lunch! Click here to learn more now!
Buildup: The Giveaway
Once you’ve laid the groundwork, it’s time to get your reader to “buy in.” For this, you must agitate a pain. Asking an open-ended question is a great way to do this. This can be anything from asking about their biggest challenge at work or what they're struggling with when it comes to finding new clients/leads on LinkedIn.
This will give them something specific with which they can identify and feel like they are being heard. Don't worry if the person doesn't answer right away—just keep talking until they do! If they never respond, don't write them off--it might just be because they have too much going on and need some time before responding again.
Body: The Content
Show the value of your content by having a well-written intro and conclusion that draw people in and make them want to read more.
Make it easy for people to consume your content by breaking it into short tips or pointers, using bullet points (instead of sentences or paragraphs) and making sure each point has its own heading with subheadings if necessary.
Your summary should be short and sweet, and it should appear at the end of your content. In one sentence, you want to reiterate the main point of your post. You can even use a few bullet points to list out specific takeaways from your content if you have several things that readers should know when they're done reading it. Your final sentence should wrap up everything that was said in the rest of the article and leave them feeling satisfied with what they've learned.
CTA - Call To Action
Make sure that each piece of content has an obvious CTA at the end — some people might think it's obvious so they don't include one, but this can lead to posts that just disappear into nothingness because there was no way for people who enjoyed them (but didn't realize there was more) to find out about it later on their own terms. This could be something like “Click here for more information” or “Share if you agree!”. The idea is that when your reader sees this at the end of your post, they will be motivated to click through and engage with it before they leave your site.
Now that you know how to create killer LinkedIn content, it’s time to start doing it! Make sure you always keep in mind the three parts of a post: the hook, buildup and body. You can also tell stories about other people who have had success with your product or service. This technique is called “empathy building” because it makes prospects feel like they are not alone with their problems!