Turn One Creative Into 5 TikTok Ad Variations With These Simple Steps

A TikTok ad isn’t just a video. It’s a way to get your brand in front of millions of people looking for fun, engaging content. ‍TikTok is the fastest-growing ad platform for brands looking to reach millennials.‍ Campaign performance depends on the creative used, so we produce multiple TikTok ad variations, which allows us to find what works best.

Here are five ways you can turn one creative into five or more TikTok Ad variations:

1. Make Multiple Versions of One Video With Different Lengths

Make multiple versions of a single video by testing different lengths to determine which one performs best with your audience. TikTok users prefer concise content, so keep your videos under 35 seconds. The optimal duration for engagement typically falls between 12 and 35 seconds, striking the right balance between brevity and impact.

‍2. Use Different Trending TikTok Ad Sounds or Background Songs

‍Use a different sound or song in the background of each video. Sounds and songs evoke emotions in your audience members, so choose wisely! Test multiple trending TikTok ad sounds and songs, as trending sounds tend to make people stop and give your content a shot. Trending TikTok ad sounds are typically fairly catchy, as well.

‍3. Split Test Scripts

‍Try to split test your creative script or message with TikTok’s built-in text-to-speech function, your own voiceover, or, if available, the original sound of the video. Some videos that perform poorly with a human voice can crush it with TikTok's text-to-speech or the original sound. The algorithm can be surprising.

‍4. Test Fonts

Experiment with fonts that are capitalized, lowercase, colorful, black and white, native to the platform, customized styles, etc., to see what best captures attention. Mixing and matching different font elements can make your video more visually appealing and engaging to viewers.

5. Test Calls-To-Action

Your call-to-action (CTA) is what triggers your user to take an action. Some examples of effective TikTok CTAs are “shop now” or “start today”. Different action words will trigger different users to act. Try being creative with your CTA while remembering to be direct.