By Elisa Frazier
Power My Analytics is one of the best tools available for marketers looking to automate reports and provide professional dashboards to clients. It provides data source connectors and reporting tools, allowing marketers to create a reporting hub. Truly a single place for all of your ad and reporting accounts to live. You can connect to over 35 popular marketing platforms, including - social ad accounts, data visualization, analytics, spreadsheet, and database tools.
This lets you automate your daily client key performance indicators (KPI) reports and create easy-to-use dashboards. It gives marketers and clients access to the same data, all in one place, so it can be consistently monitored and used to optimize ad accounts.
Seamlessly creating reports is only one of the benefits of using Power My Analytics. It will also save you time and can integrate with data visualization tools. This means you can tell a strong story with your data!
Top 3 Benefits of Power My Analytics:
It Saves You Time
There are many different data connector options. Here are just some of the most popular data sources you can connect to:
- Google Ads
- Google Analytics
- Google Sheets
You Get Access To Their Templates
There are so many great templates you can use. Plug your data in from its respective platform and it seamlessly integrates with the Power My Analytics templates. Use the template as is, or customize them to highlight the metrics that are most important to you and your clients.
Are you most worried about improving click-through? Are you wondering how to best analyze which ad is performing the best? Are you looking to see each step of the funnel (website visitors > add to cart > initiate checkout > purchase)?
With Power My Analytics you can report Cost/MQL, Cost/SQL, Cost/Customer, ROAS, and more! You can also include paid channels, campaigns, and even which keywords are performing are the best. The combination of these key metrics will allow you to learn what is working, and more importantly what is NOT working, so you can optimize your paid advertising.
These are ALL super easy to create, so you can develop a full picture for your client. Data means nothing unless you can turn it into a story!
Here is an example of how we integrated Google Ads with Power My Analytics to create an easy-to-digest Google Data Studio (see below). You can even use multiple data sources in one Data Studio. This is helpful not only for multi-channel advertising, but you can also cross-analyze your advertising platform performance with your Shopify performance!
It’s Cost Effective
It is EXTREMELY cost effective. Have you ever seen how expensive their competitors are? Super Metrics, in particular, is super expensive, for basically the same product. To create the same automated reports without Power My Analytics, you would need a developer to create a custom tool for each client.
Power My Analytics products today are already amazing tools for any marketer, but they continue to improve on their products by rolling out new connectors and partnerships. This means as your clients continue to grow and expand to new channels you won’t have to worry about maintaining any data outside of the Power My Analytics hub!