How to Create a High Performing SEO Keyword Strategy
Building a high performing keyword strategy is the core of all search engine optimization (SEO) efforts. Without it, your site will be trying to find it's way onto the SERPs without a map or compass. A well-crafted keyword strategy can help your website rank higher in search engine results, drive more traffic to your site, and ultimately improve your online visibility and business success.
To build a keyword strategy for SEO, follow these steps:
1. Start with keyword research
Identify the keywords and phrases that your target audience is using to search for the products or services you offer. There are many tools available to help with keyword research, such as Google's Keyword Planner or SEMRush.
2. Consider the intent behind the keywords
Not all keywords are created equal. When choosing keywords for your strategy, it's important to consider the intent behind them. Are people using these keywords to simply learn about a topic, or are they looking to make a purchase? Understanding the intent behind the keywords can help you tailor your content and website to better meet the needs of your target audience.
3. Organize your keywords into categories
Once you have identified a list of keywords, it's important to organize them into categories based on their relevance to your business and the products or services you offer. This will help you create a more organized and effective keyword strategy.
4. Then organize the keywords for each category into four main buckets
High Volume & Low Competition, High Volume & High Competition, Low Volume & Low Competition, and lastly Low Volume & High Competition. This will tell you which keywords to go after first. Start with the keywords for each category that land in the High Volume & Low Competition bucket.
5. Incorporate your keywords into your website
Once you have organized your keywords into categories, it's time to incorporate them into your website. This can be done through a variety of methods, such as including keywords in your page titles, headings, and meta descriptions. It's important to use keywords naturally and not overdo it, as search engines may penalize you for keyword stuffing.
6. Monitor and adjust your keyword strategy
Building a keyword strategy is not a one-time task. As your business grows and evolves, your keyword strategy should evolve with it. Regularly monitor the performance of your keywords and make adjustments as needed to ensure that your strategy continues to be effective.
In conclusion, building a keyword strategy is an essential part of SEO. By conducting thorough keyword research, understanding the intent behind keywords, organizing keywords into categories, incorporating them into your website, and regularly monitoring and adjusting your strategy, you can create a keyword strategy that will help your website rank higher in search engine results and drive more traffic to your site.