![](https://cdn.prod.website-files.com/6219835e6fcace0fb91495a3/63d97c6f1ca9696528beb907_How%20to%20Set%20Up%20Google%20Ads%20Conversion%20Tracking%20with%20Google%20Tag%20Manager.jpeg)
By Elisa Frazier
First Steps
Before you start the setup process make sure you have the live URLs and have access to add a tag to the website.
Setup Steps
Part I - Google Ads
1. Log in to your Google Ads account
2. On the top panel click [Tools], [Conversions], then click on the [+ New ConversionAction] button
![](https://cdn.prod.website-files.com/6219835e6fcace0fb91495a3/62706bb214586828b5698c47_THRjaR26jFJrueHFDcANynMYLZceBShxCNBF9HyeWRXSP9iFyPp_QdpCO-1Nnez_F9zjL61xPKjFKDcNklkD4UeQFZkoIYANieWeHlaRooPUI6EytHj5OmwSLAfiPnSN7UwAg5wC.png)
![](https://cdn.prod.website-files.com/6219835e6fcace0fb91495a3/62706bbeba745f8050cfd3ae_vSZoRZXUPSmwXgfeV18VOdNdCP2WMH9LiBm21mKA1V3avUJJhQdwg15XFBTSGhLOB_IJ5Is4w6WbmyjiTvTiEMfFzOwPDEMaCAUWsboGC3qUUp8g4id28wU77L4WrpnOpdRLIGhc.png)
3. From the 4 options, click [Website]
![](https://cdn.prod.website-files.com/6219835e6fcace0fb91495a3/62706c042b1ae760b495ed46_YhEp7muVgv45_z9bVY2eWD3CdO-x1BezAG59J4lPa7S3q0RgGTKr44tUkF-VJpnWaK3gNDHFJzzrGfJg8gX7Y25h6uighUnEs_9v_JPoupDP6TayflBosSoTRm_y-t6qnXgZWdKc.png)
4. Setup the Conversion Action
a. Select Goal
b. Name the Conversion
c. Select Value
d. Select Count
e. Select Engaged view conversion window
f. Select attribution Model
g. Click [Create and Continue]
h. From the 3 options, click Use Google Tag Manager
![](https://cdn.prod.website-files.com/6219835e6fcace0fb91495a3/62706c3d4a91f254a6405d30_XOUV3la6hJMKPEphlnAWB9dAXCQ6F-U3Bjz01dhgRTVTuXyHQN8flesx5MBEXQlr5XxsGRkmT1VZXyDctbnsnQcAVAAs94rraXVvyeaPOoK6svb8eW1CpXU7t7m8qXKUObbDkstu.png)
Part II - Tag Manager
1. Go to Google Tag Manager
2. Go to the Triggers page on the left panel
a. In Triggers, click [New]
![](https://cdn.prod.website-files.com/6219835e6fcace0fb91495a3/62706c60d948937bb717f26c__fgaaKdqrhyIvpXFw867C72vwSkrn_IqdIHn6GrVuf5hwCtyUsvwWwLIx2zScusRPnf2b1scZrCFD1kIEeUqpBwCh_XjNSZCgAfo2Im_XUk4-ACJooDy3WlVwVUTPqthbJwg3Mn1.png)
b. Name the trigger configuration
c. Click in the Trigger configuration box
d. Click Page View
e. Select this trigger files on [Some Page Views]
f. Select Click Classes [Page URL] contains,
g. Copy the link to your URL
h. Paste it in the box after contains
![](https://cdn.prod.website-files.com/6219835e6fcace0fb91495a3/62706c9a923cfe0eb72ad868_-bpuq4jkpZ6T3yAG6J_BO-2PDbxMM3fWn27Wsw1RBH4idjgx9-dDjL3snUE1LDR02iRthIGZ-JwVEMN5GqEHtwQ68oG8E5cxwCV9nT3EPlgbZso2yc1phB_V9DRzkI2RqazXwra-.png)
3. Go to the Tags page on the left panel
a. Click [New]
b. Name the tag
c. Click in the Triggering box
d. Choose a trigger [Checkout Review Trigger]
e. Click in the Tag Configuration box
f. Under choose tag type, click Google Ads Conversion Tracking
![](https://cdn.prod.website-files.com/6219835e6fcace0fb91495a3/62706cc71184124c6736d914_kUfpUWOzs4A029MKtOaPbSFOio9bEovzJA5Ilbmw82HPyYB8WmOmgxdgtiZOpQO95uIe-9GwbS9l7gK13k_3b150TSouB6uk0ruJkcLjj69G_4-zcmBGhWGPuVtX9jpNiJeL85RJ.png)
g. Copy your Conversion ID from the Tag Setup (see screenshot above)
h. Paste the [Conversion ID] to the Tag Configuration Conversion ID box
i. Copy your Conversion Label from the Tag Setup (see screenshot above)
j. Paste the [Conversion Label] to the Tag Configuration Conversion Label box
![](https://cdn.prod.website-files.com/6219835e6fcace0fb91495a3/62706ce884bae63f449138d1_sh1954ZSoV321FHENfv_OkOYstueFcMtheIOBJk_D85keJ3HcNnIoIA1yHm4dmad5IvtqJewDx-rSN-ivE2lOYKheWJnqWPW0U1l1rmw377InpfG5Nmjc8m1MO9aBVwToVyDodBq.png)
4. Click [Save]
5. Click [Submit]
6. Check that everything looks right
7. Click [Publish]