Daydreamer

Daydreamer LA, a clothing brand renowned for its vintage-inspired band merchandise, sought to enhance its online advertising performance through Facebook and Google Shopping ads.

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Objective

They aimed to reach a wider audience, increase retention, drive sales, and achieve a high return on ad spend. The strategy involved crafting highly targeted ad campaigns on Facebook and optimizing Google Shopping ads to highlight their unique product offerings.

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Strategy 

On Facebook, the campaigns were designed to engage female fashion enthusiasts, leveraging detailed audience targeting and visually appealing creatives and ad copy. Through continuous A/B testing and optimization, the ads resonated well with the target audience, resulting in a 3.45x ROAS within just three weeks. The engaging content and precise targeting helped to convert interest into sales efficiently throughout the funnel. 

Meanwhile, Google Shopping ads were meticulously optimized to showcase Daydreamer LA's best-selling and trending products.

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Result

By focusing on regular product feed optimization, product and campaign segmentation, and competitive bidding strategies, the campaigns consistently delivered outstanding results, regularly receiving a 15x return on ad spend. This exceptional performance underscored the effectiveness of a well-executed Google ads strategy, driving significant growth and establishing Daydreamer LA as a prominent player in the vintage-style band merch market.